In collaboration with Jigsaw, the National Women’s Council ran a campaign focused on young women’s mental health.
Young women face unique pressures — from academic expectations to social demands — and their mental health can often be overlooked. The campaign aimed to reassure them that their feelings are valid and real, summed up in the message: “Not Just in Your Head.”
The visual language builds on the existing National Women’s Council branding, using the established colour palette and typography. To make the campaign feel vibrant and engaging, we added moving, hand-drawn elements that bring energy, personality, and warmth to the messaging. The result is a colourful, relatable campaign that speaks directly to young women while maintaining alignment with the Council’s wider visual identity.
Created during my time at Language Communications.