The Ombudsman for Children (OCO) ran a survey following the last lockdown to capture first-hand accounts of how children were feeling.
Reading these accounts revealed the ups and downs of their experiences: loneliness, boredom, and challenges with online classes, alongside moments of family connection and resilience.
It became clear that these children wanted to be heard, they had something to say, and we needed to listen! This insight directly shaped the visual language of the project, which centres on bold, playful illustrations of children expressing their feelings.
The resulting style is fun, loud, and engaging, reflecting the honesty and personality of the children themselves. Its success has led to this approach becoming the standard visual identity for all OCO children’s surveys.
Created during my time at Language Communications.